Collaboration

Collaboration

I. DESIGN PROJECT:
Plans/Layouts:

1. Measurement plan of the premises
2. Wall and partition dismantling plan **
3. Wall and partition installation plan 
4. Furniture layout
5. Ceiling layout
6. Floor layout
7. Electrical layout No. 1 (light points)
8. Electrical layout No. 2 (light groups; switches)
9. Electrical layout No. 3 (sockets; low current devices)
10. Water and sewerage tie-in layout **
11. Textile layout **
12. Large-format decoration layout **
13. Marking layout
Wall elevations: Required quantity
Structural elements and furniture: Required quantity
Visualizations of the main premises: Required quantity
** To be provided on an as-needed basis

NOTE: The design project shows the number of materials without any additional installation, cutting, and other process expense. 


The package of services does not include the cost of the technical organization of the kitchen. The studio YUDIN Design offers kitchen premises, zoning the development together with a process manager and cook from the Customer’s side.
Neither included is the author’s supervision over the design project 

implementation. The cost of such activity will be agreed additionally after the design project development is completed.

Project financing phases:
Prepayment: 50 per cent. Second payment phase after approval of the project visualization: 30 per cent. Third payment phase after the transfer of the entire design project: 20 per cent. 

Project implementation schedule:
1. Developing the entire site zoning plan: 10 business days
2. Developing two or three-angle visualization: 20 business days
3. Preparing the project for transfer (detailing): 30 business days
Total until the project transfer date: 60 business days

*Design Project is a set of detailed creative design documentation which is the term of reference for subcontractors. Design Project is divided into two parts:
first - visualization / second – detailing

Visualization is the artistic elaboration of interior sketches in electronic form. Visualization is divided into the landscape, exterior, and interior visualization.

Detailing is the detailed development of agreed visualization, layouts, drawings, structural elements of nonstandard products, and the exterior finishing progress report. ** The periods of design documentation agreement and the approval by the Customer are not included in the timelines of Contractor’s services.

 

II. CONCEPT:
1. Name

The client receives up to 20 variants of the name to choose from in few languages (among names can be proposed a neologism or a new word or phrase)
Names are given in a series of 5-10 options each.
2. Sub-name
A definition accompanying the name to explain the establishment’s format.
To be developed after approving the name.
3. Slogan
The restaurant’s slogan explaining its essence, mood, and key values. It can be written in rhyme, or represented by a memorable phrase in several languages, depending on the concept of the institution.
To be developed after approving the name and sub-name.
4. “Story”
The basic document describing the key aspects of the establishment, used in the future as material for press releases, website texts, and familiarization of employees and partners with the establishment’s concept. On customer request, the legend can be translated into several languages. Also, the story can be written by SEO principles.
5. Table layout specificity
Ideas regarding unique table layout elements that match the selected establishment’s format. For example, for the meat restaurant BULL Butcher and Wine, YUDIN Design studio offered special supports for the cutlery made from real bones (rib).

 

6. Service specificity
- General description of the service format
- Scenarios for the staff: greeting, order taking, end of service
- Set of phrases matching the establishment’s concept, for communication with guests
- Unique services.
7. Staff uniform
- General concept of uniform for waiters, barmen, and managers
- Unique uniform pieces
- If required, texts printed on the garment.
8. Musical format
- Background audio format description
- Examples of background audio tracks
- If required, recommendations for the format of guest performers.
9. “Tidbits”
Unique establishment’s features that have found their embodiment in the exterior, interior, furniture pieces, special print, etc.
10. Communication strategy
Establishment promotion recommendations:
- Direct advertising (media channel selection; advertisement message appeal)
- SMM strategy
- PR strategy
- Guest loyalty programs.

The furnishing of the interior project will be represented as a presentation in text format with illustrative examples.

 


III. GRAPHIC DESIGN:

1. Logo
The customer will obtain up to three different versions of the graphic presentation of the logo to choose from.
2. Palette
Based on the selected logo, a technical sheet showing the font and paint scheme names, CMYK, RAL, and PANTONE for subsequent use in printing and postproduction will be generated.
3. Flier (euro size)
Model layouts for use in flier format advertisement; vertical and horizontal versions.
4. A3 Poster (image layout)
Model image layout to be used for advertisement purposes.
5. Visiting card
Four card types will be generated:
1). The establishment’s visiting card,
2). Personnel/manager’s** business card,
3). Personnel badge,
4). Loyalty/discount** card.
6. Menu folder
Menu folder cover; bar; model inside menu sheet.
7. Set
Food tray with the dimensions of an A3 sheet, matching the establishment’s concept.
8. Coaster
Hot pad and alcohol coaster.
9. Staff uniform
Visualization of the personnel garments matching the establishment’s concept.
10. Signage
Signage appearance and layout for implementation.
11. Navigation
External pointers and internal/inter-room signs matching the corporate style.
12. Board, banner, junior panel
Layouts of city advertising media.
13. Advertising tower
Corporate-style structure, symbol, or sculpture placed close to the establishment.
14. Tableware
Branding of tableware (tumblers, wine glasses, plates, trays, and take-out ware).
15. Transport
Branding of municipal transport, delivery vehicles, etc.
** To be provided on an as-needed basis.

The interior project will be shown as a PDF presentation. As visual presentation slides (images), after 100 per cent payment, the design will be transferred to the customer in the graphic formats AI, EPS, and PSD!



IV. SUPERVISION: 

The designers of YUDIN Design, Aleksandr and Vladimir Yudin, will visit the site regularly and lead the project implementation. The Brothers Yudin keep track of everything, make adjustments, give advice to construction workers, and find replacement materials and decoration, if necessary. You should not let this important phase ride, otherwise, you would spend money and time while the premises would still remain not looking at their best. Any refurbishment or alteration requires a scrupulous design project implementation.
The studio YUDIN Design guarantee that with its supervision you will obtain exactly the result you wanted. Everything will be in its place and in the required quality and, the most important, on time!



V. WEBSITE:
1. Creating graphics for your website
2. Programming and implementation of the site
3. Running the site and training about the admin panel management
4. Preparation of text materials on the principles of SEO in different languages: English, Italian, Spanish (other languages on request)